Loch Sheldrake, N.Y. — July 29, 2024 — SUNY Sullivan is offering two new cannabis-related microcredentials during its Fall 2024 semester: CannaBusiness Management and CannaBusiness Marketing and Sales. These CannaBusiness programs will provide students with basic management, marketing, and sales skills needed for entry-level operations in the cannabis industry.
Through the CannaBusiness Management microcredential, students will gain invaluable experience improving their leadership, management, and problem-solving skills while learning how to develop a business plan for a cannabis-related venture. The CannaBusiness Management microcredential credits earned can be applied to multiple SUNY Sullivan degree programs, including Business Administration AAS, Business Administration — Marketing AAS, Business Accounting AAS, and Hospitality & Tourism Management AAS. Students will receive a Cannabis Retail badge upon completion of the program.
The CannaBusiness Marketing and Sales microcredential will provide students with skills to develop a marketing and advertising plan for a cannabis-related business. The CannaBusiness Marketing and Sales microcredential is stackable with SUNY Sullivan’s Business Administration AAS and Business Administration — Marketing AAS degrees. Students will earn a Cannabis Marketing & Sales badge upon completion of the program.
According to the New York State Cannabis Control Board, the state’s cannabis industry saw over $137 million in retail sales in 2023. There are currently 127 adult-use cannabis dispensaries across New York State, with more opening every month. On a local scale, the first licensed adult-use cannabis dispensary in Sullivan County—”Platinum Leaf”—opened in Rock Hill, New York in April, 2024.
To learn more about SUNY Sullivan’s microcredential programs, including the CannaBusiness Management microcredential and the CannaBusiness Marketing and Sales microcredential, visit sunysullivan.edu/microcredentials/.
