Business Administration | Marketing

This Associate in Applied Science degree program offers a group of related business courses which give the student a broad background in and a clear understanding of marketing and its function in business and society. This program shares a number of courses in common with other business programs. Graduates who complete this course of study should find employment in a wide variety of marketing occupations. SUNY Sullivan faculty are business professionals, many holding MBA degrees.

After successfully completing the requirements of the Business Administration Marketing (AAS), a student should be prepared to:

• Demonstrate a working knowledge of marketing principles and strategies.
• Utilize research and communication skills for the preparation of various business and marketing presentations, reports and marketing documents.
• Demonstrate the ability to think critically, solve problems, and make decisions independently.
• Use interpersonal skills to function effectively as a team member in evaluating business and marketing problems.
• Apply various business concepts and theories to business and marketing activities.
• Integrate the use of computers in a variety of business and marketing activities.

This program is delivered 50% online.