Programs of Study

CannaBusiness Marketing & Sales



Add verified skills and competencies to your resume with short, flexible, and stackable microcredentials from SUNY Sullivan. Whether you're rounding out your degree program or adding a new skill for career advancement or change, SUNY Sullivan microcredentials can help you achieve your goals.

Micro Canna Bus Marketing&Sales badge

Program Summary:

The CannaBusiness Marketing & Sales microcredential is designed to provide learners with the basic marketing and sales skills needed to operate in an entry-level capacity in the cannabis industry. This program provides training in marketing, sales, and advertising that is ideal for both employed workers looking to upskill, as well as students who want to earn a cannabis credit while on their way to an Business Administration AAS or Business Administration—Marketing AAS degree. Upon completion of the microcredential students will be able to demonstrate working knowledge of marketing principles and strategies as it pertains to the cannabis industry through the use of various business concepts and marketing theories; students will also receive a Cannabis Marketing & Sales badge.

Students enrolled in this microcredential may be eligible for NYS Part Time Tuition Assistance for Non-Degree Credentials. If you have any questions, please contact


  • $80,000 for dependent undergraduate students, independent students who are married and have tax dependents, or independent students who are unmarried and have tax dependents
  • $40,000 for married independent undergraduate students who have no other dependents
  • $10,000 for unmarried independent undergraduate students with no dependents

The SUNY Sullivan


  • Skills: creativity; research; critical thinking; communication; collaboration; fundamental principles of marketing, sales, and advertising; ability to identify opportunities and assess risks; ability to develop a viable marketing and advertising plan for a cannabis-related business.

  • This Microcredential can be stacked into our Business Administration AAS and Business Administration — Marketing AAS degrees.

HUM-(Special Topic) Introduction to Cannabis
BUS 1301 Principles of Marketing*
BUS 1302 Principles of Advertising*
BUS 1304 Principles of Sales*
*Course offered virtually/online


Interested in Transferring to a SUNY 4-year college?

Check out SUNY’s Course Equivalencies to find out what and how courses will transfer.

Microcredentials are short, focused credentials designed to provide in-demand skills and experience in a particular field. SUNY Sullivan’s microcredentials are “stackable” — meaning, they can provide a pathway to a certificate or full degree, now or when you are ready.

Microcredentials are groups of three to five courses that can be taken as a standalone program or you can stack them to create a pathway to earn a certificate or full degree. They are designed to help you quickly develop relevant skills to obtain employment or to enhance your skills to advance your career. Courses may be offered online and/or in-person depending on the microcredential program. As a student, enrolled in a microcredential program, you have access to SUNY Sullivan's academic support and campus resources.

Anyone seeking to advance their career or increase their earning potential, those needing to up-skill or make a career change, those looking to come back to the job market, and yes, those looking for fun, engaging, learning to support a hobby or interest.

Microcredentials are also suitable for current students and alumni who want to concentrate on a particular skill or area of interest. Credits earned in a microcredential program may apply toward your degree program.

Apply for Free and complete the College's application. When answering question 11 in section 2 on the application, click on the drop-down box and search for the name of the microcredential in which you would like to enroll.

For more information about our Microcredential programs contact SUNY Sullivan at 845-434-5750 extension 4255, or email

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